Reference

Terms and Conditions at 7up7down

These terms set out the rights and responsibilities that apply to every account on 7up7down.

Applies to all accountsIndia-specific access rulesGoverned by applicable local lawUpdated terms notified by emailEffective from the date you register
7up7down Terms and Conditions at 7up7down
REACH OUR TERMS TEAM

How to Contact Us About These Terms

If any clause in these terms is unclear, or if you believe your account has been handled in a way that does not match these terms, our support team is ready to…

Live Chat Start a chat directly from your 7up7down account dashboard — our agents handle terms queries, account access questions, and transaction clarifications in real time during support hours.
Email Support Write to our support address from the registered email on your account. Include your account ID and the specific clause you are querying so our terms team can respond accurately within one business day.
In-App Help Centre Open the Help section inside the 7up7down app or mobile browser to browse terms-related articles, submit a ticket, or track the status of an existing query without leaving your session.
HOW WE UPHOLD THESE TERMS

Account Security, Data Handling and Your Rights

We take our obligations under these terms seriously and have built concrete processes around each area they cover — from how your personal data is stored to how you can request changes…

Account Data Storage

Your personal details are stored on encrypted servers. We retain account data for as long as your account is active and for the period required by applicable Indian financial regulations after closure.

Cookie Policy

We use session and analytics cookies to keep your account logged in and to understand how you navigate the platform. You can manage cookie preferences from your browser settings at any time.

Account Security Practices

Two-factor authentication is available on every 7up7down account. We also flag unusual login locations automatically and send an alert to your registered email or phone number when a new device accesses your account.

Data Retention Period

We keep transaction records — including UPI, Paytm, and PhonePe payment logs — for a minimum period consistent with Indian financial reporting requirements. You may request a copy of your data at any time via email.

Requesting Account Changes

To update your registered name, email address, or linked payment method, submit a request through live chat with supporting identity documents. Changes are processed within two business days.

Complaints and Escalation

If your initial query is not resolved to your satisfaction, ask the support agent to escalate your case to our compliance desk. You will receive a written resolution within five business days of escalation.

Answers to Common Questions About Our Terms

These questions cover the scenarios our account holders ask about most when reading the terms and conditions. If your question is not listed here, reach out through live chat or email and our support team will point you to the relevant clause.

Yes. These terms apply to your account regardless of the device you use — desktop, mobile browser, or the 7up7down app. The same rules govern your account across every access point.

We will send a notification to your registered email address before any material change takes effect. The updated terms will also be published on this page with a revised effective date shown at the top.

Yes. If you do not accept a revised version of these terms, contact support before the change date and request account closure. Any withdrawable balance will be processed via your linked UPI, Paytm, or PhonePe account.

We retain transaction and identity records for the period required under applicable Indian financial law after closure. After that retention window, personal data is securely deleted from our systems.

Access depends on local law and is available only where your state or territory permits it. It is your responsibility to confirm that participation is lawful in your location before opening or continuing to use your account.

Email our support team from the address registered to your account and request a data export. We aim to send a structured copy of your account data within five business days of verifying your identity.

Disputes are handled in accordance with applicable Indian law. If a dispute cannot be resolved through our internal complaints process, the relevant jurisdiction will be determined by the governing law clause in the full terms document available on this page.