Reference

How 7up7down Handles Your Personal Data

At 7up7down, we collect only the information needed to run your account, process deposits via UPI, Paytm and PhonePe, and keep your sessions secure.

Data collected only as neededUPI, Paytm, PhonePe payment data protectedYour right to access and deleteNo data sold to third partiesIndia-region account holders covered
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7up7down How 7up7down Handles Your Personal Data
PRIVACY CONTACT PATHS

Reach Our Privacy Team Directly

If you have a question about how your data is stored, want to request a copy of your records, or need to raise a privacy concern, our dedicated privacy team can be…

Email Privacy Request Send a written request to our privacy address and we will respond with the data we hold on your account, including transaction logs linked to UPI, Paytm or PhonePe, within 30 days.
Live Chat Support Start a live chat session from your account dashboard to speak with a support agent about data questions. Agents can escalate privacy matters to our internal data team during the same session.
Help Centre Ticket Submit a structured ticket through the Help Centre if you need to request deletion, correction or restriction of your personal data. Tickets are tracked with a reference number so you can follow progress.
DATA HANDLING STANDARDS

How We Protect and Manage Your Account Data

We apply layered technical and organisational controls to protect data at every stage — from the moment you enter your UPI ID at checkout through to the point your account is closed…

Encryption in Transit and at Rest

All data moving between your device and our servers travels over TLS 1.2 or higher. Stored records — including payment references from UPI and Paytm — are encrypted using AES-256 so they cannot be read if storage media is ever accessed without authorisation.

Cookie and Tracking Controls

We use session cookies to keep you logged in and analytics cookies to understand how pages perform. You can review and adjust cookie preferences from the settings menu in your account at any time without affecting your ability to deposit or withdraw.

Account Security Practices

Two-factor authentication is available on all 7up7down accounts and we strongly encourage you to enable it. Failed login attempts trigger a temporary lock and an alert to your registered email or phone number to let you act quickly.

Data Retention Periods

Transaction records, including PhonePe withdrawal confirmations, are retained for the period required by applicable financial regulations. After the mandatory window closes, records are purged from live systems within 90 days and from backup archives within a further 180 days.

Who to Contact for Data Requests

Our Data Protection contact handles all access, correction, erasure and portability requests. Requests submitted through the Help Centre are logged, assigned a reference number, and acknowledged within 48 working hours so nothing falls through the cracks.

Requesting Changes to Your Records

You can ask us to correct inaccurate details, restrict how we process certain data, or receive a portable export of your account record. We process all such requests without charge and within the timeframes set out in the applicable data protection framework.

Common Questions About Your Privacy at 7up7down

The questions below cover the data rights and privacy mechanics that account holders ask about most often. If your question is not answered here, raise a ticket through the Help Centre and our privacy team will get back to you.

We collect your name, date of birth, email address, phone number and the payment details needed to process UPI, Paytm or PhonePe transactions. We also log device identifiers and session data to maintain account security and detect unusual activity.

We do not sell or rent your data. We share it only with processors who help us run the platform — such as payment gateways for UPI or PhonePe — and only under written agreements that require them to protect it to the same standard we do.

Submit a data access request through the Help Centre ticket system or email our privacy team directly. We will compile and send you a structured export of your account record, including transaction history, within 30 days of receiving your request.

Yes. Submit an erasure request through the Help Centre. We will delete your data from live systems within 90 days. Some records linked to financial transactions may be retained for the period required by regulation before they are also purged.

Transaction records — including deposits via UPI and Paytm and withdrawals via PhonePe — are kept for the minimum period required under applicable financial rules. Once that period ends, records are deleted from live storage and then from backup archives.

You can correct most account details directly from your profile settings. For changes to identity documents or payment-linked details, raise a correction request through the Help Centre and our team will verify and update the records within 10 working days.

This policy applies to all account holders where access is permitted under local law. Access to 7up7down depends on local law and is available where local law permits. Indian account holders are fully covered by the data rights and practices described in this policy.

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